What have you learn from your audience feedback? Evaluation Task 3

1. Are the characters portrayed well? 
-I definitely think that the bad guy was creepy and the main character was good, but she doesn't speak 
-I think that the evil  character is portrayed well but the main girl could be played better
-yes
 
2. Does the mask work well to cover the killer's identity?
-You can't tell who the killer is and it makes him scary!  
-Yes, it gave me chills!!
-yup

3. Does the progression through the trailer work?
-Well it is easy to know because the beat kicks in and the trailer gets faster 
-yup 
-It builds up to a good pace without confusing the audience so yes 
  
4. Do you think the music fits the psychological/thriller genre well? (This includes the beats when titles appear etc.)
-yeah, the music was cool 
-Yes!! 
-yeep 

5. Does the editing fit what you'd expect in this genre?
-its hard for me to tell what the editing was personally, but the dark effects work for the genre 
-I like how the pace is used, but some of the transitions seem a bit unecesary 
-yeep 

6. Do you understand the plot line from what is shown?
-Yes, I liked how the girl has to outlive 12 hours to know if she's going to survive 
-I think so, killer is hunting people and gives them 12 hours to live?  
-I think so! Yep

7. If this was in the cinema, would you watch it?
-I might do, but I'm not keen on thrillers 
-If I liked this genre of film then yes
-If I liked horror movies, yeah
 
8. What did you like the most?
-i really liked the killer! It's hard to tell who the person is and I'd hate to be hunted by them! 
-The antagonist was very scary, I really liked the mask! 
-from about 0:38 to 0:45, the chase bits. Excitement and tension was good  

9. What didn't you like?
-I think the beginning scenes with the girl and mother were meaningless and I think the killer should only be shown at the end 
-I think the main actress seemed a little too old, if she was played by someone younger I feel it would be much scarier 
-Maybe the voice that the 'killer' had? It felt a little out of place  

10. Did the trailer work overall?
-I really like the trailer I think it works well and I wish I could make awesome trailers like this!
-YES! I really liked it, it looked professional
-Yeppp!

OTHER FEEDBACK:

"it was good, definitely gave me a chill down spine, um... constructive criticism add some music that gives supences, yeah........"

What have I learned from my audience feedback? 

By creating the questionnaire that we used to collect our audience feedback, this meant that we could then keep our results in a simple and organized manner, making it easier to evaluate the responses that we received.  For example, question 7 was, "If this was in the cinema, would you watch it?" This question gained a variety of responses but mostly positive. Most people responded saying that if they enjoyed this type of film, then they would go and see it in the cinemas. This helped in the post production of our film as we knew whether the trailer appeared as professional and effective, or whether we should adapt the editing to make it appear more appropriate for cinema showings. It is thanks to the questionnaire that we created that we were able to specifically identify the answers to this question, and adapt our trailer to this feedback.

My audience feedback has helped to shape the way in which my film trailer was constructed. For example, we asked our peers for their opinion on the plain white mask that we originally planned to use. The majority of the people that we asked said that the mask appeared as too cliched, and so we took this feedback and changed the mask to make it appear as more scary. Once we had painted the mask, we then asked people to give us feedback on how it now looked, including our media teachers. The majority agreed that it was now much scarier, and fit the mood of the trailer that we had planned much better than the white mask.

Another question that we asked was, "What didn't you like?" This allowed our audience to be critical, and give us some feedback as to what they thought we could change or improve on. This helped us as it allowed us to see what parts of our trailer the audience felt were out of place or did not quite work. An example of this is the voiceover of the antagonist character. One person who completed our questionnaire said that the voiceover felt out of place, and took away from the mood of the trailer. In the initial creation of our trailer, we used two distortion effects on Final Cut Pro, alien and phone, to make the voice ambiguous. However, due to this comment and another saying that the words that the voice says cannot be heard, we changed this so there was only one effect, which was alien. This allowed us to give a sense of ambiguity, as the audience cannot tell whether the voice is male or female.


One feature of my print texts that I decided to change was the layout of my magazine cover. My original poster is the picture below on the left. However, the people I showed this to all agreed that the images at the bottom of the screen for the three featured films were too large. I then returned to my magazine cover and decided that they were right, and so changed the images so they were in a much smaller scale. My final draft of my poster is below and on the right. This looks much better as the main image can take up more space on the cover, rather than the three less important images using the space. If it wasn't for my audience research, I would not have noticed this problem in the magazine cover. The audience feedback has helped me to notice features and issues within my texts that I did not notice myself.







 

















I also decided to completely rearrange my film magazine cover, as it allowed me to create a more professional text. The original front cover that I created was very cluttered, and looked more like a poster for a film festival than a magazine cover. I asked a few of my peers what their opinion was, and they all agreed that it did not look like a magazine cover. Rather than only changing elements of the cover, I decided to completely restart, and use the same images to  advertise other films on the cover. My second draft of my cover appeared as much more professional, due to the fact that I followed the conventions of magazine covers.

I also made some changes to my poster due to my audience research. While I was creating the poster, I asked my peers and media teachers their opinions on the texts and colours that I used throughout. They advised me to use less red, and change some of my fonts into white. This made my poster look more effective, as it singled the title, "Times Up," as the only font in the red colour, therefore making it contrast against the black background and mostly white text. I kept the red glow around the website link below the main title of the film, as this connotes a hidden sense of danger that is hinted to throughout the entire campaign.