Wednesday, 4 March 2015

How did you use new media technologies in the construction, research, planning and evaluation stages? Evaluation Task 4


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YOUTUBE
In planning our trailer, we used YouTube to research other examples of Psychological thrillers. We did this for a number of reasons. The first was to research how a trailer is structured, and to notice conventions that stereotypically appear throughout trailers. The second was to gain inspiration for our trailer, as well as the themes and characters that we were to use within it. YouTube played a large role in the creation of our trailer, as it allowed us to ensure that our trailer was original, while at the same time following the generic conventions of the genre and appearing to be as professional looking as possible.
We also used YouTube after we had finished our trailer to post the video online. This was useful as it allowed us to show the trailer to audiences and receive feedback. By having the video on YouTube, this also meant that it could be posted to social media sites such as Facebook and Tumblr. This allowed us to reach a wider audience, and therefore our audience feedback is more varied. This is also useful as due to YouTube stars such as Zoella, Danisnotonfire and AmazingPhil becoming popular icons to many people, there has been a proliferation in the audience of YouTube. This means that our trailer will reach more people as many more people are signed up and have YouTube accounts.

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FACEBOOK
We used Facebook when we were planning our trailer, as it allowed us to communicate in a fast, simple manner.  We set up a group chat with each member of our group, therefore allowing us to send and share messages and images efficiently. This was useful in the planning of our trailer as it meant that we could organize filming dates and deal with responsibilities in a quick and simple manner. This was effective in the planning of our product.
 We also used facebook for audience feedback. We did this by posting our trailer onto the social media site and asking the people who we are friends with on Facebook to comment their opinions of the trailer. This helped us know how we could improve our trailer, as we were getting opinions of people who weren't seeing our product as someone who knows the topic of media, simply as a consumer. This adds a sense of realism to our feedback, as our peers would judge our trailer as they would judge any other trailer that came on in a cinema or any other social media.

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BLOGGER
We used blogger when planning and creating our media texts, as it was a place where we could keep a documentation of the work that we had done. Whenever we created a piece of work or planning, we would take pictures and upload them to our blog, and the same when we typed up our script and shotlist. This meant that all of the work that we had created to date was uploaded to our blog, and therefore it was all in one place and we could not easily lose any of our work. We also posted our finished film, poster and magazine cover to our blogs, in order for them all to be located in one place.
Also, blogger has a feature that allows a user to change the date of a published post. This enabled me to move my posts so that they were in chronological order, especially with the four individual evaluation tasks. This helped in the planning of our products as it allowed us to keep posts of the same topic, such as planning, together and therefore made them easier to look up and find.
Blogger also uses technological convergence, as it has an app avaliable on both the Apple store and google play for android.


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PHONE
Within the planning and creation of our media text, phones played a large role. Due to technological convergence, mobile phones can be used for much more than just making phone calls and sending text messages. Now there are cameras, apps and internet connections, making mobile phones much more versatile.  The first way we used our phones was to use text messaging and other instant messaging apps such as Kik and Facebook to communicate with other members of our group. This allowed us to plan our trailer much more efficiently, as if we had an idea, we didn't have to wait until we next saw the members of our group to pass on the message. This also helped in gaining audience feedback for our film, as we could use messages to send the link to our trailer to our peers and ask them for feedback.
Another way that we used our phones was for taking photos. We did this for a number of reasons. If we had an image that we wanted to upload onto our blogs, for example our shot lists or costume plans, we could take a picture on our phones, and then sent them to ourselves on Facebook, or even used the blogger application to directly upload them. We also used our cameras to take pictures of our costumes and send them to the other members of our group for approval, or even taking pictures to use on our ancillary tasks.
The use of mobile phones has helped us a great amount in the creation of our media text, as it has allowed us to plan and form ideas with other members of our group in a quick and simple manner, without having to turn on our computers.















VIDEO CAMERA AND TRIPOD
We used a Panasonic HD video camera to ensure that our production was of the absolute best quality that it could be. By using a HD camera, the picture of our trailer was made much clearer and of a higher definition. This made our trailer appear to be much more professional and of a higher standard than if we were to use a regular camera. This also means that there will be less blur or distortion in the footage that we have captured, as it is of a much higher quality.
We used a mixture of hand held camera and using the tripod in our trailer to create a variety of effects. By using the tripod, we ensured that our shots were steady. We used the versatile and changeable heights of the tripod to change the angle of the shot, for example making the tripod taller and tilting the camera down to create a high angle shot. We used this in the footage that appeared towards the beginning of the trailer to show a sense of calm and equilibrium.
When filming the footage for the second half of the trailer, we decided to use handheld camera techniques. This means that the camera is not as stable and perfectly framed as it would be if a tripod was used. In one particular shot, the main protagonist is running through a dark room. Rather than having a stationary shot with the camera on a tripod, we decided to use a hand held tracking shot to create a more natural effect. This also meant that the camera was shaky, which connoted chaos or anarchy.



MAC AND FINAL CUT PRO
We used Final Cut Pro on the Apple Mac computer system to edit our trailer. This was useful as this is a more advanced software that is not available on a typical PC computer or laptop. Final Cut Pro is a more professional editing software, meaning that our trailer was of a better quality. On this software, cutting and moving clips is simple, meaning that there were little or no complications in learning to use it. This also meant that we could spend more time on adding special effects to our trailer, rather than focusing on learning how to edit it.
Final Cut Pro also has a variety of texts, transitions, and image and sound manipulation settings that are easy to use. An example of this is the colour fix setting, in which you can edit the darkness or brightness of a clip. This was useful in the production of our trailer as it allowed us to make scenes that we filmed in broad daylight appear to be dark, as if they were filmed at night. This added the effect to the trailer of eeriness, as stereotypically situations are more scary if they happen at nighttime, as there is a universal fear of the dark and the unknown.

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