As part of the research for our psychological thriller campaign assignment, we decided to apply theories from media studies to the ideas we have produced for our trailer.
Uses and Gratifications Theory:
Personal relationships can be obtained from our film trailer, as the audience could see the trailer and use it to form relationships with friends, and then make plans to see the film with their peers. Personal identity can also be found, as our film is based on a fear of the unknown. Most people are afraid of this, and therefore will be able to relate to the characters in the film.
Maslow's hierachy of needs:
According to Maslow's theory, we all have a need to be secure and free from danger. Our trailer will attack this need by allowing the antagonist to enter the home of our main character. This is used as a home is usually shown as a safe place, where you don't have to worry about any form of danger. By having the antagonist inside the girl's house, the "safe zone" will be removed, therefore creating more fear in the audience.
Stuart Hall's Readings:
The preferred reading of our film would be that the audience would become fearful of the antagonist, and feel the same way towards him as the protagonist does. The negotiated/oppositional readings would be that the film isn't scary, and that there are sections of the film that are too unrealistic to be believed enough to provoke fear.
Barthes' Coding:
We decided to use Barthes' theory of enigma coding within our campaign to attract the audience. This theory says that media texts use coding to give hints to the narrative that is yet to come. We planned this within for our magazine cover as we want to use an image of the main antagonist behind the protagonist, looking at her willingly. This give hints to the narrative of our film, as it suggests that the antagonist will be hunting or stalking the protagonist.
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