Now You See Me Trailer Analysis

Genre:
The genre of Now You See Me is a hybrid of thriller and adventure.

Narrative:
A group of four magicians rob a bank as the final act of a show. They get caught by the police, but then it is revealed that the bank robbery was just a distraction for a bigger trick that they have been planning for years.

Unique Selling Point:
This is a film about magic that is aimed at adults and set in the real world. Often, when a film is about magic, it is either aimed at children, or set in a fantasy world where real magic could exist.

Target Audience:
Females aged between 18-30

Music:
The music starts quietly with contrasting loud accents. These accents are synchronised with the cuts of the trailer. Then, when the characters are seen hosting a show, the music becomes more modern and relaxed. This is because it gives the feeling that the audience of both the film and show are safely in the magician's hands. Once the show has ended, the music becomes more tense, dramatic and fast paced.

Shot Types/Camera Angles:
When characters are shown on screen, they are shown in either mid shots or closeups. The only long shots of the four main characters occur when they are on stage in the show. This is then used to show the large audience around them, showing just how many people they have in the palm of their hand.  In the beginning of the trailer, no characters are shown, and instead there are panning and establishing shots showing the setting of the film. This is used so that the audience can identify with the location.

Pace:
The pace of the trailer is fast throughout, slowing down for very short periods when a conversation is happening. The pace also slows very briefly to build tension, or to keep the focus on a line of dialogue. An example of this is when the two men are talking. There are very few cuts in this conversation, where the man says, "I got nothing," as this is to have a humerous effect on the audience.

Dialogue:
Most of the dialogue in this trailer is done by adult males. There is only one female in the trailer, who only speaks in the beginning of the magic show. It is typical for magicians to have 'glamerous assistants,' and therefore this may be the role of this woman. The dialougue is in the style of a showman, as the magicians are always performing, whether they are in front of a crowd or using magic to escape from handcuffs.

Voiceover:
The voiceover of this trailer is spoken by Morgan Freeman. This is useful to the film as he has a very iconic voice. People can recognize his voice easily and therefore will go to see the film due to the fact that he is a part of it.

Special Effects:
There are many special effects used in this trailer, used to show off the film. Examples of this include the black swirling ribbons, the bank robbery machine, the handcuff trick, bubbles with a girl inside, a smashing glass effect, the group falling from a building, and spy-like graphics hovering in the air. These are all used for the spectacle effect, otherwise known as showing off.

Credits and Intertitles:
Very few intertitles are used in this film. The production company logos appear at 0:12, and then there are no more titles until 1:30, when the Now You See Me logo appears. This is then followed by the actors names and the film's credentials. The producers used this effect to keep the focus of the trailer on the action and spectacle shown, rather than taglines and captions.